Market Research: Lending Consumers a Voice
There’s no alternative for dig-deep, hard-sought research. Even so, many marketers fail to understand the importance of market research, and then miss the opportunity to gain statistically valid information related to how consumers perceive their business.

nDialogue solves your research inconsistencies by crafting survey questions designed with “if/then” business rules in mind. Each survey is custom-designed to give you the most useable information to better position your call-to-action messaging, tone and overall business in your specific market.  With nDialogue, we poll a random sample of the population and ensure confidence levels of 95% to 99%.

nDialogue on Target: Strategy and Planning
Reach your target audience and increase leads and gain customers with nDialogue’s unified strategy and plan to best go to market.

Much like our innovative, fool-proof research methods, we devise custom-designed integrated marketing initiatives. This includes extensive targeted segmentation that answers all the right questions.

• What are consumer’s attitudes toward my product or service?
• What do consumers value in my product or service and products or services like mine?
• What are consumer’s fears about products or services like mine?
• Where does my audience spend most of its time?
• How are they influenced to make purchasing decisions?
• How best can I blend traditional forms of advertising with online and still influence consumers?

nDialogue defines Integrated Direct Marketing  as direct communication to consumers using coordinated, blended channels to construct one unified message. Direct Communication + Blended Channels + Unified Message = Results

nDialogue provides you with personal direct marketing expertise.  You work with one of our experienced professionals to dig into the core of what works and what doesn’t.  We will scrutinize your current marketing efforts and propose recommendations to increase response, sales and ROI.  

With most every direct marketing effort we encourage testing. 
Testing offer, creative, channel, headline, format and timing - you name it. 

We help you and your business develop a solid communication platform.  We take the time to understand your goals and desires and put our recommendations into action. 

The never-ending growth of media choices, coupled with greater consumer control, makes it too easy for customers to “tune out.” Simply adding new advertising channels to an already established marketing strategy is not enough.

nDialogue takes your direct marketing deeper and gets you nDepth with customers. This makes you a stronger, smarter, more profitable business.

How does nDialogue guide clients to a truly integrated, ongoing communication plan?

Step One: nDialogue builds a strategy before executing a direct marketing promotion.
Step Two: An integrated plan helps you reach and maximize project objectives.
Step Three: nDialogue utilizes the best channel combination to reach customers.
Step Four: Track, measure and analyze results
Step Five: Refine, test, learn and educate

• Direct Mail
  • Highly Personalized (Variable)
  • Standard (Static)
    
• Print on Demand (POD)
• Personalized URLs
• Landing Pages
  • Personalized and Static
• Online Banner Ads
• Email
• Television
• Radio
• Newspaper
• Magazine
• Text Messaging
• Search Engine Marketing (SEM)

• birthdays
• anniversaries
• favorite foods
• favorite wines
• communication preferences

and other custom questions that will build a database for ongoing automatic data-driven communication. The data automatically triggers personalizes communication directly from your business—with no effort on your part—like clockwork.

Creative drives response. Without killer creative, your message and call-to-action will get lost among the market’s growing clutter.

nDialogue’s edgy creative directors, copywriters, and graphic designers produce dynamic messages, formats, designs, typography and call-to-action statements that create power in the marketplace.

Personalization. Personalization at nDialogue goes beyond a first name. We incorporate demographic and lifestyle information to drive graphics and copy throughout the communication to ensure you are “nDialogue” with your audience.

Once your plan is put into motion, nDialogue continues to drive deeper, and gains knowledge with every passing day of your campaign. nDialogue has developed a unique online capability that helps understand your campaign and audience response results NOW, not three weeks from today. Armed with this knowledge, nDialogue can tweak campaigns as they are in motion in order to accomplish set objectives.

Direct marketing by its very nature, is the most trackable of all marketing disciplines. No other company has this level of sophisticated real-time tracking available. 

YOU are given the ability to check the progress of your campaign every minute, every hour of every day through your login information.  As a client of nDialogue, you will be given a username and password to view up to the minute response rates, click-through rates, conversion rates and lead detail directly over the web.  You can download lead data for easy import into CRM tools, view charts and graphs, compare test results and trend campaign performance over time.

As you and nDialogue closely monitor and track your response and campaign results from each initiative, we are analyzing the data and formulating recommendations.  We take the raw data and compile it into usable information.  We sit down with you and dissect the results and present it in a concise report so you can feel confident sharing results with your management and company executives.