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More and more savvy businesses are turning
to nDialogue for complete direct marketing solutions. Learn more about
nDialogue’s recent and growing list of clientele here. Get a better
idea about what nDialogue can do for you. |
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Direct Marketing Tip Of The Week
Give your prospects multiple ways to respond to your offer: phone, email, web
(Personalized URL, URL), fax or business reply card (BRC). People have different preferences
and giving multiple response channels will allow you to acheive higher response
rates. |
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Phone: 888.216.4384 |
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nDialogue has
created and executed complex, integrated promotions for a variety of
clients in many industries. The creative team takes a look at
the campaign objectives and crafts a unique design with appropriate
call-to-action messaging. See what nDialogue has created.
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| Channel: |
Direct Mail- Self
Mailer |
| Format: |
5.75x 18 Flat; 5.75 x 4.5 Folded |
| Circulation: |
7,500 |
| Test: |
3,750 variable with Personalized URL; 3,750
static |
Mailed out 7,500 total self mailers of which 3,750 were tested
using personalization and segmentation techniques. The 3,750
test piece was segmented by age range (25-35, 36-45, 46-55)
using different copy and graphics to speak to each target audience.
The mailer drove response online to a personalized landing
page to capture leads and tracked leads via a dedicated 800
number.
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| Channel: |
Direct Mail- Flat
Postcard |
| Format: |
8.5 x 5.5 Flat Oversized |
| Circulation: |
6,700 |
| Test: |
Interest by Major |
Mailed out 6,700 postcards segmented by academic interest-
graphic design, culinary arts, interior design, animation and
advertising to invite to an open house. Each postcard was variable
printed with copy and graphics according to the academic interest.
A variable landing page was developed to capture those interested
in attending the open house.
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| Channel: |
Online Banners |
| Format: |
Rich Media- various |
| Circulation: |
n/a |
| Test: |
n/a |
Developed online banners in three formats to place within
Google networks as well as specific online newspapers. The
banners have a unique URL that is tracked to a corporate branded
landing page to capture leads interested in receiving $100
off the three step system. Once a prospect enters their information,
they immediately receive a printable coupon for the savings,
and an automatic sales email is sent to .
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| Channel: |
Online Banners |
| Format: |
Rich Media- various |
| Circulation: |
n/a |
| Test: |
Market/Offer |
Each month nDialogue develops online banners to be placed
within online newspapers in three different markets. The banners
have a unique URL by market that is tracked to a corporate
branded landing page to capture leads interested in the offer.
The offer is the same for each market, but changes each month.
Newspaper, television and radio are other tactics developed
and tracked by nDialogue for this client.
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